Icon Day Smartsome™ A² X50³ cream 30ml IconicA® – a form of retinaldehyde, the most potent cosmetic-grade vitamin A – is encapsulated using our pioneering Smartsome™ technology to ensure it remains potent and active throughout the day. This is combined with LinoRet-AF, a second retinoid, to enable dramatic lifting, smoothing and firming results. Pioneering X50³ drone delivery technology sends three skin-strengthening, brightness-boosting and plumping peptides directly to the cells where they are most needed. Luminescine – the first active inspired by plant photoluminescence – converts harmful UV rays into light that radiates from the skin for a healthy glow, whilst Blumilight™ shields skin from the ageing effects of pollution and blue light, and broad-spectrum SPF 20 provides vital UV protection. Four different weights of hyaluronic acid and anti-inflammatory actives ensure skin is left calm and comfortable, with any redness reduced. Fragranced with a fusion of jasmine, hyacinth and rose essential oils, Icon Day is housed in airless, opaque packaging to keep its actives fresh and stable to the last drop. Smooth over face, neck and chest every morning after serum.